There is a new player in town on the Detroit sports scene called Bally’s Sports Detroit.
It replaces Fox Sports Detroit which went bye bye in a buy out involving huge corporations hundreds of miles from Detroit.
Now that the new player is flexing its muscle it is time for BSD to venture outside of its cookie cutter shows that involve the Tigers, Pistons and Red Wings. It’s time to make a bigger impact on the market besides the broadcast of the professional sports in Detroit.
Here is my proposal: A news opinion show involving local talent that airs at 5 p.m. week nights and again on weekends during the afternoon.
The one hour show would broadcast hot segments from shows on 97.1 The Ticket, The Woodward Sports Network or from the sports writers from The Detroit News or Free Press. All of the stations have evolved to the digital world and have in studio cameras and sound.
All that is needed is a digital exchange. This gives local stations added exposure and Bally’s additional general interest programming.
Bally’s does not want to add payroll or other expenses. Find a local sponsor to pay for it and bring in extra revenue.
It would make sense to broadcast segments of the Valenti and Rico Show, which is a ratings power in the afternoon on 97.1. However, BSN executives are scared of their own shadows and Valenti’s takes on local teams is too volcanic and they don’t want to deal with complaints from the local teams.
Bally’s also has the Bally’s also has Bally’s Sports Detroit girls. Instead of having them simply going around town looking cute give them an opportunity to do live updates and learn the business.
That’s my two cents for the day. What do you guys think about the idea?Find Terry Foster Podcast here: